Besties Cookie Company
Besties approached me with a request for a logo that embodied a cute and girly aesthetic. I incorporated pastel colors, a fun font, and a broken off cookie to help communicate that these cookies are delicious! The final design exuded a sweet and feminine vibe that resonated with the company's brand image. Customers were drawn to the logo's playful dough roller in the “T,” and to the broken cookie making it a memorable symbol for the besties.
School of Christian Ministry
The school of ministry sought a new logo that would clearly communicate the programs they offer, and one that would not veer from the branding of California Baptist University as a whole. The challenge was in giving the school of ministry a fresh look that still was at home in the branding guidelines of the school. The final design was bold, clear, and stayed true to CBU and the inspiration they gave me. I attached the C to the M to add a little pop to this highly academic school. Overall the client was happy, and was very excited that I didn’t stray very far off the path!
